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All photographs used in this website are courtesy of Jersey Delights Photography
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This is such a massive and ever changing subject, a necessity for marketing online and any web design company should offer you this service. In a nutshell it is the process of making your website friendly to the robots so that they can find and search your website in order to let your clients know of your existence. It is the only way they can find out who you are and what your website is about. To be on page one in the rankings without having to pay for the privilege is an immense task and competition is fierce and positions ever changing.
Keywords & Phrases
It is important to investigate the keywords relevant to your business with a view to balancing the number of times a particular word or phrase is entered in the search engines by your client to the number of other websites out there using the same word or phrase. You can see the number of times a word or phrase exists by looking at Google directly below the box where you can enter your word or phrase.
We don’t guarantee a page one position but we will investigate good niche keywords based on the keywords you provide. We will look at your competition, we will investigate monthly trends on your keywords and based on our results we will scatter these niche keywords throughout your website, in titles, content, descriptions of images and links. Simplicity is the key to good search engine optimisation, simple website design and easy navigation, not just for your client but for the search engine robots too.
In addition to finding the right keywords and phrases there are other ways that you can help to boost your position amongst the millions. Improve the number of links in your website, not just internal links between the pages on your own website but external links too e.g. Facebook, Twitter, LinkedIn and other social media sites. The more links pointing to your website the faster and easier the search engines can find you. Consider writing news articles and posting in some of the larger and more well-known articles sites – Ezine Articles, Buzzle.com, Go Articles and Article Dashboard.
We will do our best to design a search engine friendly website, after all a good web site design is not just about how a website looks and feels, it’s what goes on behind the scenes that is important and results will improve over time.
“We highly recommend the services of Michael & Marilyn. They were excellent to work with and we are happy with the work they have done on our site. The site was completed very quickly for a very reasonable price.....”
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